Teaching Marketing in NYU

Amazing experience teaching all things digital marketing to graduate level NYU students of the MA in Performing Arts Administration program. It was part of the Marketing for the Performing Arts class and the topics included were: integrating social media platforms, SEO, paid search, Google AdWords grants for NPOs, paid social, display and programmatic advertising, web analytics strategy, analytics implementation, data reporting, dashboards, and managing client expectations. I also talked a little bit about one of my favorite NPOs BOFFO in Fire Island.

 

© 2019 by Rafael Lopez