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Technical marketer and ex chapter leader of the DAA based in Brooklyn, NY. I grew up surfing and skating on the tropical paradise that is the Caribbean and now spend my time 100% focused on digital analytics.

I'm interested in data quality, analytics implementation and debugging to enable accurate data driven decision making. Experienced mostly within the creative industries, with non and for-profit arts and culture institutions as well as with Fortune 100 companies like Google and Exxon Mobil.


My work has focused on increasing sales and online visibility with a combination of analytics, customer data analysis, SEO, search/social ads, and conversion optimization strategies but I've  transitioned to an implementation role due to my combined passion for analytics, data and software engineering.


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