CV
Rafael López
Born in San Juan, Puerto Rico
Live & work in New York City
Education
2019- 3-Day Adobe Analytics Implementation Training
Adobe
2018- Full-stack Web Development
Flatiron School
2018- Front-end Web Development
NY Code + Design Academy
2016- Digital Marketing
General Assembly
2016- 2-Day SEO Workshop
Captivate Design
April 2015 HTML/CSS Workshop
Larry Buchanan/NY Times
2013 - 2015 Master of Arts & Culture Management
Pratt Institute NYC
2014 - 2016 Graphic Design
SVA & Hunter College NYC
2002 - 2009 Bachelor of Arts Education
University of Puerto Rico
Experience
2019 - Senior Technical Analyst
Huge Inc.
2016 - 2019 Digital Media Analyst
LaPlaca Cohen
2016 - Marketing Manager
Nolte (Former Moxie NYC)
2015 - 2016 Gallery Manager
Sasha Wolf Gallery
2015 - Cultural Manager/Consultant
BOFFO NY
2015 - Program Intern
International Studio & Curatorial Program (ISCP)
2014 - 2015 Gallery Manager
Dean Borghi Fine Art
Awards
DAA Quanties - 2019 Top Consultant nominee
Dev Projects
Github Finder App - React JS, hooks, Context API, Netlify
Github Battle App - React JS, Context API, Netlify
YouTube Vid Search App - React JS, YouTube API, Github.io
Brand Feedback Form - Python Flask, Postgres, Heroku
Gummy Worms Slack App - Rails, JS, Slack API, JSON
ToDo List App - React JS, Github.io
Blog Web Scrape CLI - Ruby
Analytics Rating App - RoR, jQuery, SQLite, Omniauth
Personal Interests
JavaScript Data Layers
Front and Backend Tech
Analytics in the Cloud
Cloud Application Development
Data Pipelines and Architecture
Associations
DAA (Digital Analytics Association) - NYC Chapter Leader
Languages/Frameworks/Libraries
HTML/CSS/JavaScript
React JS
Python
Redux
Node JS
jQuery
Ruby on Rails
Bootstrap
GitHub
Flask
NPM
SQL
Git
Databases
PostgreSQL
BigQuery
SQLite
Certifications
CXL Institute Conversion Optimization
CXL Institute Digital Analyst Certified
Google Analytics Certified
Google AdWords Certified
Google Tag Manager Fundamentals
Google Tag Manager Essentials - Measure School
Google Tag Manager Advanced - CXL Institute/Simo Ahava
LunaMetrics - Advanced Google Analytics
LunaMetrics - Advanced Google AdWords
LunaMetrics - Data Visualization/Google Data Studio
Hubspot - Inbound Marketing Certified
SpringBoard - Data Analysis with Excel
Google Cloud - GCP Fundamentals
Skills
Digital Analytics Implementation
JavaScript and Python for Analytics
Tag Management Tool Lead
Measurement Plans
Measurement Specs
Analytics & Data Quality Audits
Web Scraping
SEM & SEO
Dashboards/Data Visualization
Programmatic Ads
Facebook/Instagram Ads
Keyword List Development
Competitor Analysis
Email Marketing
Graphic Design
A/B Testing
Photography
Business Management
Fluent in English & Spanish
Tools
Facebook and LinkedIn ads
Google Ads (Search, Display & YouTube)
Youst/Moz/Screaming Frog
Google Search Console
Bing Webmasters Tool
Adobe Creative Suite
Google Tag Manager
Google Data Studio
Google Analytics 360
Jupyter Notebook
Adobe Analytics
Adobe Launch
WordStream
MailChimp
Wordpress
SEMRush
Firebase
OwnerIQ
Sizmek
Salesforce
...and a few more.