CV

Rafael López
 

Born in San Juan, Puerto Rico

Live & work in New York City

info@rafaelopez.com

Education

 

2019- 3-Day Adobe Analytics Implementation Training

Adobe

 

2018- Full-stack Web Development

Flatiron School 

2018- Front-end Web Development

NY Code​ + Design Academy 

2016- Digital Marketing

General Assembly 

2016- 2-Day SEO Workshop

Captivate Design

April 2015 HTML/CSS Workshop

Larry Buchanan/NY Times

 

2013 - 2015  Master of Arts & Culture Management

Pratt Institute NYC

 

2014 - 2016 Graphic Design

SVA & Hunter College NYC

 

2002 - 2009 Bachelor of Arts Education

University of Puerto Rico 

 
Experience

 

2019 - Senior Technical Analyst 

Huge Inc.

2016 - 2019 Digital Media Analyst 

LaPlaca Cohen

2016 - Marketing Manager

Nolte (Former Moxie NYC)

 

2015 - 2016 Gallery Manager

Sasha Wolf Gallery

 

2015 - Cultural Manager/Consultant

BOFFO NY

 

2015 - Program Intern​

International Studio & Curatorial Program (ISCP)

 

2014 - 2015 Gallery Manager

Dean Borghi Fine Art


Awards

 

DAA Quanties - 2019 Top Consultant nominee

 
Dev Projects

 

Github Finder App - React JS, hooks, Context API, Netlify

YouTube Vid Search App - React JS, YouTube API, Github.io

Brand Feedback Form - Python Flask, Postgres, Heroku

Gummy Worms Slack App - Rails, JS, Slack API, JSON
ToDo List App - React JS, Github.io

Blog Web Scrape CLI - Ruby

Analytics Rating App - RoR, jQuery, SQLite, Omniauth

Associations

 

DAA (Digital Analytics Association) - NYC Chapter Leader

 
Languages/Frameworks/Libraries

 

HTML/CSS/JavaScript

React JS

Redux

Node JS

jQuery

Ruby on Rails

Python Flask

Bootstrap

GitHub

NPM

SQL

Git

Databases

PostgreSQL

BigQuery

SQLite

Certifications

CXL Institute Conversion Optimization 

CXL Institute Digital Analyst Certified

Google Analytics Certified

Google AdWords Certified

Google Tag Manager Fundamentals

Google Tag Manager Essentials - Measure School

Google Tag Manager Advanced - CXL Institute/Simo Ahava

LunaMetrics - Advanced Google Analytics

LunaMetrics - Advanced Google AdWords

LunaMetrics - Data Visualization/Google Data Studio
Hubspot - Inbound Marketing Certified

SpringBoard - Data Analysis with Excel 

Google Cloud - GCP Fundamentals 

 
Skills 

Digital Analytics Measurement & Analysis

Marketing Tool Tag Management

Measurement Plans

Measurement Specs

Analytics & Data Quality Audits

Web Scraping

SEM & SEO

Dashboards/Data Visualization

Programmatic Ads

Facebook/Instagram Ads

Keyword List Development

Competitor Analysis

Email Marketing

Graphic Design

A/B Testing

Photography

Business Management

Fluent in English & Spanish

 

 
Tools

 

Facebook and LinkedIn ads 

Google Ads (Search, Display & YouTube)

MailChimp & Constant Contact

Youst/Moz/Screaming Frog

Google Search Console

Bing Webmasters Tool

Adobe Creative Suite

Google Tag Manager

Google Data Studio

Google Analytics

Adobe Analytics

Adobe Launch

WordStream

Wordpress

SEMRush

Firebase

OwnerIQ

Sizmek

Salesforce

...and a few more.

© 2019 by Rafael Lopez