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CV

Rafael López
 

Born in San Juan, Puerto Rico

Live & work in New York City

info@rafaelopez.com

Education

 

2019- 3-Day Adobe Analytics Implementation Training

Adobe

 

2018- Full-stack Web Development

Flatiron School 

2018- Front-end Web Development

NY Code​ + Design Academy 

2016- Digital Marketing

General Assembly 

2016- 2-Day SEO Workshop

Captivate Design

April 2015 HTML/CSS Workshop

Larry Buchanan/NY Times

 

2013 - 2015  Master of Arts & Culture Management

Pratt Institute NYC

 

2014 - 2016 Graphic Design

SVA & Hunter College NYC

 

2002 - 2009 Bachelor of Arts Education

University of Puerto Rico 

 
Experience

 

2022 Technical Analytics Architect 

Google

2019 - 2022 Technical Analytics Lead 

Huge Inc.

2016 - 2019 Digital Media Analyst 

LaPlaca Cohen

2016 - Marketing Manager

Nolte (Former Moxie NYC)

 

2015 - 2016 Gallery Manager

Sasha Wolf Gallery

 

2015 - Cultural Manager/Consultant

BOFFO NY

 

2014 - 2015 Gallery Manager

Dean Borghi Fine Art


Awards

 

DAA Quanties - 2019 Top Consultant nominee

Dev Projects

 

ETL Daily Big Data Book Ratings - Python, Google Cloud Storage, secured file transfer with SFTP, web scraping with Beautiful Soup, file management in Compute Engine VM.

Google Trends Query Automation - Python, Selenium

NASA's Img of the Day - Python Flask, API, Heroku

Github Finder App - React JS, hooks, Context API, Netlify

Github Battle App - React JS, Context API, Netlify

YouTube Vid Search App - React JS, YouTube API, Github.io

Brand Feedback Form - Python Flask, Postgres, Heroku

Gummy Worms Slack App - Rails, JS, Slack API, JSON
ToDo List App - React JS, Github.io

Blog Web Scrape CLI - Ruby

Analytics Rating App - RoR, jQuery, SQLite, Omniauth

Personal Interests

 

Data and Analytics Engineering

JavaScript Data Layers

Front and Backend Tech

Analytics in the Cloud

Cloud Application Development

Data Pipelines and Architecture

Associations

 

DAA (Digital Analytics Association) - NYC Chapter Leader

 
Languages/Frameworks/Libraries

 

HTML/CSS/JavaScript

Flask

React JS

Python

Redux

Node JS

jQuery

Ruby on Rails

Bootstrap

GitHub

Flask

NPM

SQL

Git

Databases

PostgreSQL

BigQuery

SQLite

Certifications

CXL Institute Conversion Optimization 

CXL Institute Digital Analyst Certified

Google Analytics Certified

Google AdWords Certified

Google Tag Manager Fundamentals

Google Tag Manager Essentials - Measure School

Google Tag Manager Advanced - CXL Institute/Simo Ahava

LunaMetrics - Advanced Google Analytics

LunaMetrics - Advanced Google AdWords

LunaMetrics - Data Visualization/Google Data Studio
Hubspot - Inbound Marketing Certified

SpringBoard - Data Analysis with Excel 

Google Cloud - GCP Fundamentals 

 
Skills 

Digital Analytics Implementation

JavaScript and Python for Analytics

Tag Management Tool Lead 

Measurement Plans

Measurement Specs

Analytics & Data Quality Audits

Web Scraping

Automation

SEM & SEO

Dashboards/Data Visualization

Programmatic Ads

Facebook/Instagram Ads

Competitor Analysis

Email Marketing

Graphic Design

A/B Testing

Photography

Business Management

Fluent in English & Spanish

 

 
Tools

 

Google Tag Manager

Google Analytics 360

Google Data Studio

Google Optimize

Selenium

Firebase

Lighthouse

BigQuery

Google Cloud Platform

Jupyter Notebook

Google Analytics API

Google Speed Insights API

YouTube API

Google Search Console

Youst/Moz/Screaming Frog

Bing Webmasters Tool

Adobe Creative Suite

Adobe Analytics

Adobe Launch

WordStream

MailChimp

Wordpress

SEMRush

Sizmek

Salesforce

Facebook and LinkedIn ads 

​Google Ads (Search, Display & YouTube)

...and a few more.

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