Franco Grignani 

Franco Grignani Talk at Cooper Union

 

Tremendous lecture today in Cooper Union about one of the most important mid-century designers the Italian architect and self-taught graphic designer Franco Grignani(1908-1999). It is impressive the amount of work he put out over the years with more than 15,000 projects. I'm particularly interested in his work because of the way he perfectly executed abstraction and geometry constructivism in his work.

 

The logos you are seeing in the image date back to the early 60s. It is fascinating to me how during those years designers manually worked such clean and sophisticated designs without the use of any of our modern day image retouching software applications.

 

"I do not design, I find."

-Franco Grignani

 

 

 

 

© 2019 by Rafael Lopez