Another insightful experience attending DAA's New York Symposium 2018. It was my second time and know I will be coming back every year. It's a great event to meet and learn from other analytics professionals at a local and National level. It was very nice listening to Adam Greco, one of the fields most well known and respected characters. An expert in Adobe Analytics since the very beginning when it was Omniture and author of Adobe Analytics – The Adobe SiteCatalyst Handbook: An Insider’s Guide.

 

More talks were given by Sangah Bae who is the Director of Analytics at Neo@Ogilvy and the DAA's NY Chapter Lead. Brian Donnelly from IBM who shared his thoughts on how AI can integrate data across multiple silos of marketing tools, and there was also a Women in Analytics: Mentorship panel moderated by good friend Valerie Kroll who is the Director of Digital Analytics and Optimization at UBS.